Every business has a website, but do they reach a respected audience? The answer is no. In this new era, people are interested in knowing more before deciding to buy or start something. While they are searching for their thoughts, we should make them visit our site and get them to know more about our product or business. This can be achieved only through search engine optimization. We should keep our site optimised so that it ranks first in search engine results, allowing people to learn about our company. Basically, SEO drives more traffic to our site, helps us reach our potential audience, and creates an opportunity to convert them into leads. SEO can be done with respect to our product, service, service area, and much more. Local SEO helps us reach a local audience based on our location.