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Effective social media marketing can take your business to the next level. It helps to reach your target audience in the right place at the right time and convert them into potential leads. Don’t worry if you’re not sure how to do it; that’s why we’re here.
Social Media Marketing
In the current technology-driven world, social media is the best platform where you can connect with people easily and efficiently. People are growing up with the expectation that they can search for or share whatever they want on social media, and they judge a brand based on its social profile and reviews that are published on social media. According to Backlinko Site statistics, 4.48 billion people worldwide use social media today, more than doubling from 2.07 billion in 2015. The average social media user engages with an average of 6.6 various social media platforms. This is where the need arises for every business to have a good social media profile and presence. Many people jump into SMM without proper knowledge or planning. Before you begin, you should have a proper pipeline in place that will guide your audience to your profile. Through proper planning and branding techniques, we have SMM experts who can make your brand reach the audience.
Five Core Pillars of SMM
In SMM, it’s really difficult to achieve success without proper planning. The first aspect that we need in SMM is to have lots of patience and trust in what we are doing. Even though you can connect with people faster, it’s difficult to make them trust you and believe in you. As we already know, “slow and steady wins the race,” so every step should be preplanned. Our social media experts have a well-defined five-step plan to achieve success, which are the five core pillars of SMM. Strategy, planning and publishing, listening and engagement, analytics, and finally advertising
Marketing Strategy
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy. The major social media platforms mentioned above are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. For each platform, we need a separate marketing strategy.
Planning Publishing
We usually start with having a consistent presence on social media. Next, we shall plan a proper campaign according to the decided strategy and based on the requirements. Publishing the right content at the right time will reach more people.
Listening Engagement
As your business in social media grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. You need to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
Analytics and Reports
Are you reaching more people on social media than last month? How many positive mentions do you get in a month? How many people used your brand’s hashtag on their social media posts? We need to do more in-depth analytics with the available social media statistics so that we will know where we stand.
Advertising Campaigns
Social media ads are powerful because they allow you to reach a wider audience than those who are following you and can reach a specific audience. You can create target audiences based on their demographics, interests, behaviors, and more. By using advanced tools, you may even optimise your ads.
