It’s critical to make plans for 2023 and modify our approach to digital marketing as that year draws near. We need to keep up with the most recent advancements and upgrades that will influence our relationships as 2024 draws near.
In her forecasts for 2021, 2022, and 2023, the author foresees important developments for digital marketers. To guarantee a competitive edge in the market, they offer a platform-by-platform breakdown, beginning with Facebook, the most widely used social media network worldwide.
- Visual and AI content
- AI chatbots influenced by celebrities won’t function
- Avatar: The Way of Water (and, it seems, Facebook)
AR glasses pass through tech
- Business messaging tools
- Additional AI and video
- The development of threads
- Can Threads thus emerge as a credible rival to X?
- Activations for AR shopping
X (formerly called “Twitter”)
- Elon’s plan
- “Everything app”
- Upgraded authentication
- Refocusing on news
- Integration of sports
- Critics of creator payments
- Mid-year bankruptcy warning
- IRL linkage
- Advances in AR try-on
- AI is on its way
- Virtual closet
- In-stream generation of 3D objects
- Changing the emphasis of AI
- Live streaming and virtual events
- Better charting of career pathways
- Better cues for candidate incentives
- Encouraging ID verification
- Connecting career incentives with creative tools
Tiktok
- In-stream purchasing
- TikTok AI
- Banned from TikTok in the United States?
Snapchat
- Increased emphasis on Snapchat+
- DM promotional items
- AR Spectacles
- Character development of Bitmoji
- possible acquisition target?
In the realm of social media, things are always changing, making it difficult to foresee exactly what will happen next. However, these are the best estimates for each app’s functionality in 2024, which may help you make plans for the following phase.
